Terms of Service.

These Terms of Service (the "Terms") form a binding agreement between you (the "Client" or "you") and Garage Growth Labs (referred to as "we", "us", or the "Studio"). By placing an order with us — through our website, a Stripe checkout, an emailed proposal, or any other channel — you confirm that you've read, understood, and agreed to these Terms.

The operating entity you're contracting with depends on where you order from: in the United States, our US LLC; in the United Kingdom, our UK Ltd. company; in Canada, our Canadian Inc.; in Australia, our Australian Pty Ltd. The header banner on this document shows the entity for your region.

Garage Growth Labs is a productized digital marketing agency that builds websites, drives local search visibility, and automates customer acquisition for independent and multi-site auto-repair garages. We operate as separate legal entities in the United States, United Kingdom, Canada, and Australia. We are not a marketplace; we are the people doing the work.

By doing any of the following, you accept these Terms:

• Placing an order via our website or a Stripe Checkout link;
• Approving a written proposal or scope document we send you;
• Paying an invoice we issue;
• Submitting a kickoff brief or questionnaire for a project; or
• Continuing to use a recurring service after a billing cycle.

If you're accepting on behalf of a business or organization, you confirm you have the authority to bind that entity. If you don't, please don't proceed.

We currently offer two categories of services:

One-time projects

• Starter Garage Site — entry-level garage website, up to 3 pages
• Growth Garage Site — flagship full garage website, up to 7 pages
• Authority Garage Site — custom design system, multi-location, up to 15 pages
• Hyperlocal Website — 300+ programmatic geo-targeted pages for your service area

Monthly retainers

• SEO Growth — 3-month minimum, then month-to-month
• AI Optimization (AEO/GEO) — 3-month minimum, then month-to-month
• Ads Management — month-to-month
• Link Building — 3-month minimum, then month-to-month
• CRM & Automations — 3-month minimum, then month-to-month
• Reviews & Google Business Profile — 3-month minimum, then month-to-month
• Virtual Receptionist — month-to-month
• 24/7 AI Chatbot — 3-month minimum, then month-to-month

We also offer a small library of add-ons (logo kits, additional pages, copywriting, booking integrations, etc.) listed on our pricing page. Add-ons are quoted at the time of order and become part of your contract.

Each service has its own supplemental terms that sit on top of these general Terms. Where the supplemental terms and these general Terms conflict, the supplemental terms control for that service.

• Hyperlocal Website Terms. — Supplemental terms for our fixed-price 300+ Page Hyperlocal Website builds — scope, ownership, and what's out of scope.
• SEO Growth Terms. — Supplemental terms for our monthly SEO Growth retainer. Includes minimum term, deliverables, and what we don't promise.
• AI Optimization Terms. — Supplemental terms for our monthly AI Optimization (AEO/GEO) retainer. Covers third-party AI engine dependencies and citation caveats.
• Ads Management Terms. — Supplemental terms for our Google + Meta ads management. Separates management fee from ad spend.
• CRM & Automations Terms. — Supplemental terms for the CRM & Automations retainer. Data ownership, messaging consent, automation scope, and what's out of scope.
• Link Building Terms. — Supplemental terms for our monthly Link Building retainer. Whitehat-only methodology, anchor approval, and no-PBN guarantee.
• Virtual Receptionist Terms. — Supplemental terms for the Virtual Receptionist retainer. Call-handling scope, hours of cover, booking authority, and call-recording consent.
• Reviews & Google Business Terms. — Supplemental terms for the Reviews & Google Business retainer. Review-platform compliance, no fake reviews ever, multi-location pricing.
• 24/7 AI Chatbot Terms. — Supplemental terms for the 24/7 AI Chatbot retainer. Grounding and accuracy limits, red-line topics, lead capture, and data handling.

Prices are published on our website and shown to you in your local currency (USD, GBP, CAD, or AUD) based on the region you've selected. We round to clean local figures rather than raw FX, and we honour the price you saw at checkout for the full duration of any one-time project.

For retainers, the monthly fee shown at sign-up applies for the duration of any minimum term (typically three months for SEO and AI Optimization). After the minimum term, we may adjust the monthly fee with at least 30 days' written notice; you may cancel before any change takes effect.

Taxes (sales tax, VAT, GST/HST, or GST) are added at checkout where applicable, and are handled via Stripe Tax. Invoices show the tax breakdown for your region.

One-time projects

You may choose, at checkout:

• Pay in full — single payment at order; or
• Two instalments — 50% deposit at order; 50% on launch.

The deposit is required to reserve your project slot in our schedule. Work begins once the deposit is received and the kickoff brief is submitted.

Retainers

Retainers bill automatically each month on the anniversary of your sign-up date via Stripe. You'll receive an invoice by email.

Late or failed payments

If a scheduled payment fails, we'll retry it and notify you by email. If a payment remains outstanding for more than 14 days, we may pause work, withhold deliverables, or suspend your retainer until the amount is settled. Suspension does not extend any minimum term.

Currency

You pay in the currency shown at checkout. Bank-side conversion fees are between you and your bank or card issuer.

To do our best work, we ask you to:

• Submit the kickoff brief within 7 days of your order. If your brief is delayed, your launch date shifts by the same amount.
• Provide reasonable access to assets we need: logo files, brand guidelines, photography, domain DNS, existing site logins, and the like.
• Consolidate feedback into one round per phase (design, then build, then revision). We love feedback. We don't love feedback in 14 different emails.
• Make sure all content you give us is yours to use — that includes photos, copy, logos, client testimonials, and any data we plug into the site.
• Respond to questions during the project within 3 business days.

If you stop responding for more than 30 days during an active project, we may treat the project as paused. If pause continues past 90 days, we may close the project as delivered to that point — and any unused scope is forfeited.

You own the final deliverables once paid in full. That includes the code we write for you, the copy we draft for you, the design files for your site, and the accounts we set up on your behalf. We don't lock you in. You can take everything elsewhere at any time.

We retain ownership of: our internal tooling, our process documents, our templated components and design system primitives, and anything we built before we knew you. We also retain the right to show your project in our portfolio and case studies (without disclosing confidential commercial information).

You grant us a non-exclusive licence to display your finished work in our portfolio, marketing materials, and case studies. If you'd rather we didn't, tell us in writing and we'll honor that request.

Third-party assets (stock photos, icons, fonts) we include in your project are licensed to you under the terms of the original provider — usually Adobe Stock, Unsplash, Google Fonts, or similar. We'll make those licences available on request.

Anything you share with us that isn't already public — your financials, internal processes, customer data, unreleased products, partnerships — is confidential. We won't share it with anyone outside our team or the small number of vendors we use to run the studio (hosting, payments, email), and we use industry-standard practices to keep it safe.

This obligation continues even after our work together ends. The only exception is if a court or regulator legally compels disclosure; we'll let you know first where allowed.

Modern websites depend on third-party platforms — hosting, email, analytics, payments, booking, AI engines, search engines. We integrate with whichever providers best fit your needs, and we'll be transparent about which ones we recommend.

We aren't responsible for those providers' uptime, pricing changes, terms of service, or deprecations. If Google deprecates an API, Meta changes ad policy, or OpenAI rate-limits a plan, we'll adapt your setup — but the underlying disruption isn't our fault and isn't grounds for a refund.

We warrant that we'll perform our services with reasonable care and skill, in a professional manner, and to the scope described in the package you bought (and any supplemental terms).

What we do NOT warrant or guarantee:

• Specific search engine rankings or positions;
• Specific revenue, lead volume, conversion rates, or business outcomes;
• Citation by specific AI engines (ChatGPT, Perplexity, Google AI Overviews, etc.);
• Continuous availability of third-party platforms;
• That a competitor won't outrank you, that algorithms won't change, or that the internet will keep working as it did the day you signed up.

To the maximum extent permitted by law in your country, all other warranties, conditions, and terms — express or implied — are excluded. Statutory consumer rights still apply where applicable (see §18).

To the maximum extent permitted by law in your country, our total aggregate liability to you under or relating to these Terms, however arising (in contract, tort, or otherwise), is limited to the greater of:

• The total amount you paid us under the specific service that the claim relates to, in the 12 months immediately preceding the event giving rise to the claim; or
• One thousand US dollars (USD $1,000) or local equivalent.

We are not liable for indirect, incidental, consequential, special, exemplary, or punitive damages, including loss of profits, loss of revenue, loss of goodwill, loss of data, or business interruption — even if we were told they were possible.

Nothing in these Terms excludes or limits our liability for: (a) fraud or fraudulent misrepresentation; (b) death or personal injury caused by our negligence; or (c) any other liability that cannot lawfully be excluded under applicable law.

You agree to indemnify and hold us harmless from any claim, liability, loss, damage, or expense (including reasonable legal fees) arising from: (a) your breach of these Terms; (b) content, assets, or instructions you provide that infringe a third-party right; or (c) your use of the deliverables in a way that breaches applicable law.

One-time projects

One-time projects end when the site launches or, at our discretion, when the project has been paused for more than 90 days (see §8).

Retainers

Retainers continue month-to-month after any minimum term. Either party may cancel a retainer for convenience by giving notice through your dashboard or by emailing hello@garagegrowthlab.com.

Notice periods

• SEO Growth, AI Optimization, Link Building, CRM & Automations, Reviews & GBP, AI Chatbot — cancel any time after the 3-month minimum; the next billing cycle won't run.
• Ads Management — 14 days' notice (so we can wind down campaigns cleanly).
• Virtual Receptionist — 14 days' notice (so we can update call forwarding and hand over open messages).

Termination for cause

Either party may terminate immediately if the other commits a material breach that isn't cured within 14 days of written notice. We may also terminate immediately if you become insolvent, file for bankruptcy, or use our work for unlawful purposes.

We have a standalone Refund & satisfaction policy that covers this in detail. The short version:

• 14-day cooling-off before kickoff on one-time projects — full refund.
• Once kickoff is submitted, the deposit is earned (we've reserved the slot, started discovery, and begun work). Cash refunds are not available from this point.
• Alternative work guarantee — if for any reason a deliverable doesn't land the way you wanted, we'll keep working until it does (within scope), or re-deliver equivalent work on a different project, a sister business, or a new venture of yours.
• Retainers: cancel any time after the minimum term; we don't pro-rate the current month.

See the full Refund Policy for the specifics, including the eligible cases where we do issue cash refunds.

Neither party is liable for delays or failures caused by events beyond reasonable control, including: natural disasters, war, terrorism, civil unrest, government action, labour disputes, pandemics, internet outages, third-party platform outages, or large- scale cyber attacks. We'll let you know as soon as possible and resume work when we can.

Nothing in these Terms affects your statutory rights as a consumer where those apply — including under the UK Consumer Rights Act 2015, Australian Consumer Law, applicable provincial consumer protection legislation in Canada, and state consumer protection laws in the United States. Where our services are supplied to a business, those consumer rights do not generally apply.

We may update these Terms from time to time. The "Last reviewed" date at the top reflects the most recent change. For material changes — anything that affects your rights or obligations — we'll email you (for retainer clients) or post a notice at the top of this page for at least 30 days.

Continuing to use our services after a change takes effect means you accept the updated Terms. If you don't, you may cancel under §15 above.

Entire agreement

These Terms, plus the supplemental terms for the services you've purchased, plus any written scope document we both agreed on, form the entire agreement between us. They replace any prior discussions or proposals.

Assignment

You may not transfer your rights or obligations under these Terms without our written consent (we won't unreasonably refuse). We may assign these Terms to a corporate affiliate or in connection with a business sale.

Severability

If any part of these Terms is found to be unenforceable, the rest still applies. The unenforceable part will be modified to the minimum extent needed to make it enforceable.

No waiver

If we don't enforce a right or provision immediately, we haven't waived it. We can still enforce it later.

Notices

Formal notices to us should be sent to hello@garagegrowthlab.com. We'll send formal notices to you via the email on file for your account.

Governing law and jurisdiction

These Terms are governed by the laws of the country whose entity you contracted with (shown in the header at the top of this page). Disputes are resolved in good faith first, then in the courts of that country.

Questions, concerns, or requests under these Terms: hello@garagegrowthlab.com. We aim to respond within one business day.