Notes from the studio.
Essays, methodology, and field notes on getting garages found on Google and AI search — SEO, AI optimization, web design, and the business of keeping the ramps busy.
Google AI Overviews Are Killing Your Garage's Organic Traffic. Here's What to Do About It.
AI Overviews are shrinking organic results by up to 40%. For independent garages already struggling on page 3, this is existential. But there's a counter-strategy that most shops are completely ignoring.
How Many Calls Is Your Garage Missing? (The Number Will Shock You)
We tracked missed calls across 25 garages for 30 days. The average? 18 missed calls per week. At £186 per missed call, that's thousands in lost revenue every single week.
Is ChatGPT Recommending Your Garage? If Not, Here's Why.
More people are asking AI for local business recommendations. We tested 500 automotive queries across ChatGPT and Perplexity. Here's what determines who gets recommended - and who gets ignored.
The Complete Hyperlocal SEO Guide for Auto Repair Shops (2026)
A step-by-step guide to dominating local search in every neighbourhood you serve. From programmatic service-area pages to citation building, this is the playbook that fills appointment books.
How Independent Garages Can Compete With Kwik Fit and Halfords Online
National chains spend millions on digital marketing. But they have a weakness you can exploit: they can't do hyperlocal. Here's the playbook for beating the big boys in your postcode.
From 12 to 150 Google Reviews in 6 Months: A Garage Owner's Playbook
Google reviews are the #1 local ranking factor. Here's the automated system our clients use to build review count on autopilot without awkward ask-in-person moments.
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