Overview
The 24/7 AI Chatbot retainer covers the configuration, deployment, ongoing training, and maintenance of an AI-powered chat widget on your garage's website. The chatbot answers common questions from car owners, captures booking enquiries, and routes qualified leads to your staff β around the clock, without tying up your phones.
The chatbot is grounded on your garage's specific information: your services, pricing bands, opening hours, location, and booking process. It is not a generic automotive assistant.
What we deliver
- Initial setup and grounding β we configure the chatbot against your garage's services, pricing, hours, location(s), and booking flow;
- Website deployment β widget embedded on your site (we handle the technical integration);
- Conversation design β tone, fallbacks, escalation paths, and red-line topics agreed with you at kickoff;
- Lead capture flows β name, vehicle, service type, and preferred contact method collected before handoff (see Β§5);
- Monthly retraining β we update the knowledge base when your services, hours, or pricing change, and retune based on conversation logs;
- Monthly report β conversation volume, lead capture rate, top questions, and any accuracy issues flagged.
Grounding and accuracy limits
The chatbot is grounded on the information you give us. If your pricing, services, or hours change and you don't tell us, the chatbot will give outdated answers. We are not liable for accuracy issues caused by stale information you haven't updated us on.
We configure the chatbot to decline gracefully β rather than guess β on topics it hasn't been trained on, directing the visitor to call or email your shop instead.
Red-line topics
By default, the chatbot is configured to decline all of the following categories and direct the visitor to speak with a human:
- Specific cost guarantees or binding quotes (it can give price ranges, not firm quotes);
- Warranty or insurance claim advice;
- Legal liability for vehicle damage;
- Medical advice (e.g., road-accident injury questions);
- Competitor comparisons;
- Any topic unrelated to automotive servicing at your specific garage.
You can request additional red-line topics at kickoff or at any monthly review. We will not configure the chatbot to make representations that could expose you or us to legal liability.
Lead capture and handoff
When a visitor indicates intent to book or get a quote, the chatbot collects:
- Name;
- Vehicle make, model, and year (where relevant to the service);
- Service type or fault description;
- Preferred contact method (phone or email) and preferred time.
Captured leads are delivered to you via: email notification, your CRM (if connected), or a shared lead dashboard β agreed at kickoff. We do not handle booking confirmations on your behalf unless you've also taken the Virtual Receptionist retainer.
We are the data processor for visitor conversation data. You are the data controller. See Β§6 for data handling detail.
Data handling
Visitor conversations are stored for up to 90 days for the purpose of retraining and quality review. We do not use conversation data across clients, sell it, or share it with third parties other than the underlying AI platform provider (see Β§7).
You are responsible for disclosing to your website visitors that an AI chatbot is present and may collect their contact details. We provide a standard disclosure notice for your privacy policy and chatbot widget; you are responsible for including it.
Conversation data collected from EU/UK visitors is subject to GDPR. You confirm you have a lawful basis (typically legitimate interest or consent) to process visitor data via the chatbot. We operate as a data processor under your instructions.
Dependence on AI platforms
The chatbot is powered by a third-party large language model (currently OpenAI or equivalent). Subscription costs for underlying API usage are included in the retainer up to a reasonable usage threshold agreed at kickoff. Significant volume spikes (e.g., a viral social campaign) may result in a usage surcharge, which we will flag before billing.
We are not responsible for AI platform outages, model deprecations, or changes to the provider's terms of service. Where a platform change materially affects the service, we will notify you and migrate to an equivalent provider as soon as practicable.
Minimum term & billing
The AI Chatbot retainer has a 3-month minimum term. After the minimum, it continues month-to-month and can be cancelled at any time. Billing runs monthly via Stripe in your local currency.
The first month covers initial setup, grounding, and deployment. If the chatbot is not live within 14 days of receiving all required information from you, we extend the minimum term by the delay.
Your responsibilities
- Provide accurate, up-to-date information about your services, pricing, and hours at kickoff and whenever they change;
- Notify us within 3 business days of any material change (new services, changed hours, updated pricing, new location);
- Review and approve the initial conversation design and red-line topics before go-live;
- Monitor your lead inbox or CRM for chatbot leads and respond to them promptly (we don't control your follow-up);
- Include the chatbot disclosure notice in your website privacy policy;
- Do not instruct the chatbot (via any channel) to make representations you know to be false.
Cancellation
After the 3-month minimum, cancel any time via email or your dashboard. On cancellation:
- The chatbot widget is deactivated at the end of the current billing cycle;
- We provide a data export of conversation logs on request (within 30 days of cancellation);
- The knowledge base we built for your garage remains your property β we'll hand it over in a portable format.
Refunds
See the Refund Policy. Standard retainer refund position: first-7-day onboarding mismatch (full first-month refund), duplicate billing (full refund), and material uncured breach by us (pro-rata refund). Other refunds are not available; the alternative-work guarantee covers mid-retainer issues.