Case studies
🇺🇸New York, USA· Downtown luxe

Tribeca Garage

Keep the car you love in form.

A premium, concierge-grade auto-care site — gallery-quiet design with a full booking and CRM engine underneath.

01The brief

A downtown shop positioned as concierge auto care for a discerning, time-poor clientele. The site needed to feel like a luxury brand, not a body shop — while still booking, billing and following up.

02What we built
  • Editorial, whitespace-rich marketing site — centered-serif minimal nav, hairline footer.
  • Online booking + Stripe payments, quote pay-links, collection & return framing.
  • 4 premium tools — concierge service-plan builder, pre-purchase inspection, maintenance schedule, "is it worth keeping?" (repair vs resale value).
  • 24/7 AI assistant, customer dashboard, 12-module admin CRM ("ledger" style).
  • Automated confirmations, reminders & review requests.
  • Hyperlocal + AI-search pages across Tribeca, SoHo, FiDi, Battery Park City and more.
03The build, screen by screen
Tribeca Garage — Homepage
Homepage
Tribeca Garage — Services
Services
Tribeca Garage — Pricing
Pricing
Tribeca Garage — Lead-gen tools
Lead-gen tools
Tribeca Garage — Service-plan builder
Service-plan builder
Tribeca Garage — Booking
Booking
Tribeca Garage — Results
Results
Tribeca Garage — Mobile view
Mobile view
The design — “Downtown luxe

Understated and elegant: ivory + near-black with brass/gold accents, high-contrast serif display, hairline rules, immense whitespace, gallery restraint. Light + refined dark.

Type: Bodoni Moda · Jost · IBM Plex Mono

Lead-gen tools
  • Concierge service-plan builder
  • Pre-purchase inspection
  • Maintenance schedule
  • Is it worth keeping?
Under the hood

Next.js 16 · Neon Postgres + Drizzle · Clerk · Stripe · Resend + Twilio · OpenRouter AI · Vercel.

Built to

Signal premium and trust at first glance, justify a higher ticket, and make booking the white-glove experience the brand promises.

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