Ironside Motors
“Built tough.”
A heavy, industrial Detroit garage site with the muscle to match the work — and a back office that runs the whole bay.
A metro-Detroit shop that fixes cars built for salt, potholes and 150,000-mile commutes. The site had to look as rugged as the work, while booking jobs and running the shop.
- Industrial marketing site — dark hero, an orange service ticker in the header, a diagonal-cut "Book a bay" slab, a chevron stat strip.
- Online booking + Stripe payments, quote pay-links.
- 4 Detroit tools — winter-readiness check, pothole-damage estimator, battery-health score, repair-vs-replace.
- 24/7 AI assistant, customer dashboard, 12-module admin CRM (dark, data-table-forward).
- Automated confirmations, reminders & review requests.
- Hyperlocal + AI-search pages across Downtown, Corktown, Royal Oak, Ferndale and more.
Rugged and confident: gunmetal + brushed-steel surfaces, molten-orange accents, condensed uppercase headlines, rivets, diagonal-cut corners and warning chevrons. Dark-first.
Type: Oswald · Barlow · JetBrains Mono
- Winter-readiness check
- Pothole-damage estimator
- Battery-health score
- Repair-vs-replace
Next.js 16 · Neon Postgres + Drizzle · Clerk · Stripe · Resend + Twilio · OpenRouter AI · Vercel.
Project strength and reliability, win the seasonal searches (winter-ready, pothole damage) that matter in Detroit, and keep the bays full year-round.
Find your business.
Then grow it.
Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.