Case studies
🇺🇸New York, USA· Bold NYC

Manhattan Mechanic

We fix cars. No runaround.

A bold, unmistakably-New-York website that turns "[service] near me" searches into booked, paid appointments — and runs the whole shop behind the scenes.

01The brief

Independent garages lose money three ways: an invisible site, a phone nobody can always answer, and a back office held together with sticky notes. We built Manhattan Mechanic to fix all three — a site that books and bills customers, and a back office that runs the jobs.

02What we built
  • 12-page marketing site — services, neighbourhoods, pricing, results, about, guides, blog.
  • Online booking + Stripe payments — deposit, diagnostic fee, full price, or a sent quote pay-link.
  • 4 free tools — instant quote estimator, maintenance schedule, repair-vs-replace, EV vs gas savings.
  • 24/7 AI chatbot trained on the shop's real services and prices.
  • Customer dashboard — bookings, vehicles, history, rebook in two taps.
  • 12-module admin CRM — dashboard, leads pipeline, bookings, customers, quotes, payments, messaging, automations, content, reviews, reports, chatbot inbox.
  • Automated follow-ups — confirmation, 24h reminder, post-service review request (email + SMS).
  • Hyperlocal + AI-search pages — a page for every service in every neighbourhood, structured to rank on Google and be recommended by ChatGPT, Perplexity and Google AI.
03The build, screen by screen
Manhattan Mechanic — Homepage
Homepage
Manhattan Mechanic — Services
Services
Manhattan Mechanic — Pricing
Pricing
Manhattan Mechanic — Lead-gen tools
Lead-gen tools
Manhattan Mechanic — Instant quote estimator
Instant quote estimator
Manhattan Mechanic — Booking
Booking
Manhattan Mechanic — Results
Results
Manhattan Mechanic — Mobile view
Mobile view
The design — “Bold NYC

Neo-brutalist and impossible to ignore: hazard-yellow + asphalt-black, oversized condensed headlines, hard offset shadows, caution-tape detailing. Full light + dark mode.

Type: Anton · Archivo · Space Mono

Lead-gen tools
  • Instant quote estimator
  • Maintenance schedule
  • Repair-vs-replace
  • EV vs gas savings
Under the hood

Next.js 16 · Neon Postgres + Drizzle · Clerk auth · Stripe · Resend + Twilio · OpenRouter AI · deployed on Vercel. Bank-grade security: card data never touches the site, encrypted data, explicit authorization on every action.

Built to

Win the 3-second test on the homepage, capture the after-hours customer who won't call, take a deposit before the car's on the lift, and bring customers back with automated review requests.

Ready when you are

Find your business.
Then grow it.

Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.