Case studies
🇬🇧London, UK· Camden-market editorial

Camden Motors

The garage Camden actually trusts with its keys.

A warm, editorial London garage site — family-workshop character with a modern booking engine and back office underneath.

Site walkthrough
Camden Motors — Site Walkthrough (9:17)
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01The brief

A north-London independent that wanted to look like the honest, family-run alternative to the chains — while still booking jobs online, taking deposits, and chasing reviews automatically.

02What we built
  • Full marketing site with a two-tier editorial header and a "find us" footer.
  • Online booking + Stripe deposits and CRM-sent quote pay-links (in £).
  • 4 UK tools — MOT checker (when's it due + what's tested), running-cost calculator, tyre-life estimator, service-interval finder.
  • 24/7 AI assistant answering in £ and pointing customers to "book a slot".
  • Customer dashboard + 12-module admin CRM (top-nav, week-strip dashboard).
  • Automated confirmations, reminders & review requests (email + SMS).
  • Hyperlocal + AI-search pages — brake repair in Camden Town, MOT in Kentish Town, etc.
03The build, screen by screen
Camden Motors — Homepage
Homepage
Camden Motors — Services
Services
Camden Motors — Pricing
Pricing
Camden Motors — Lead-gen tools
Lead-gen tools
Camden Motors — MOT checker
MOT checker
Camden Motors — Booking
Booking
Camden Motors — Results
Results
Camden Motors — Mobile view
Mobile view
The design — “Camden-market editorial

Warm and characterful: concrete paper, British racing green + amber accents, ruled lines and ticket-style chips, an asymmetric headline-led hero. Light + dark.

Type: Bricolage Grotesque · Hanken Grotesk · Spline Sans Mono

Lead-gen tools
  • MOT checker
  • Running-cost calculator
  • Tyre-life estimator
  • Service-interval finder
Under the hood

Next.js 16 · Neon Postgres + Drizzle · Clerk · Stripe (GBP) · Resend + Twilio · OpenRouter AI · Vercel. UK-localised throughout (£, MOT, petrol/diesel, north-London postcodes).

Built to

Read as the trustworthy local, capture the late-night booking, and quietly build a wall of Google reviews — all without the owner touching a spreadsheet.

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